Today is the start of our Virtual Summit 2013 – don’t miss our exciting Opening Keynote Address “Building-Integrated Vegetation: Redefining the Landscape or Chasing a Mirage?” by Dr. Aditya Ranade, Senior Analyst on the Lux Research Intelligence team leading the Sustainable Building Materials Intelligence service.

What does this have to do with living architecture?   Plenty!   Aditya is the lead author of the recent and much extolled Lux Research report on the potential of our burgeoning greenroof and wall market.   Armed with an Engineering degree, MBA, and PhD in Macromolecular Science, Aditya has enjoyed a long and varied career in science-driven innovation and emerging technologies.

Lux Research states that greenroofs will account for $7 billion of the market, presenting a $2 billion opportunity to suppliers of polymeric materials such as geosynthetic fabrics and waterproof membranes. Greenwalls will swell to a $680 million market, using $200 million worth of materials such as self-supporting polyurethane foam growth media.

The full contents are only available to clients of the Sustainable Building Materials Intelligence service…But want to learn more?   Don’t miss Aditya’s in-depth, exclusive research Keynote this morning, Tuesday, February 12 @ 10:00 am EST (15:00 GMT), followed by his live 15-minute Q & A Session.

New this year are the Expo Wednesdays – Feb. 13, 20, 27 & Mar. 6 – four full days of live action at The Expo Pavilion where you’ll see leading companies and learn about their products and services, and The Associates Pavilion, where you’ll learn about different world organizations.   Visit them all 30 days and leave them a message if it’s not a Wednesday!

The entire Agenda for this week, with live Q & A’s to follow each:

Opening Day, Tuesday, February 12, 2013:

Opening Remarks from Linda Velazquez and Prof. Dr. Manfred Köhler

Opening Keynote Address by Aditya Ranade, PhD, MBA: “Building-Integrated Vegetation: Redefining the Landscape or Chasing a Mirage?“

Panel Session “Green Wall Maintenance – Needs, Opportunities and Best Practices“ with Melissa Daniels, Christopher Lyon, Steven Peck (Moderator), and James Sable

Opening Expo Wednesday, February 13:

Keynote Address by Mary Ann Uhlmann, GRP: “Green Infrastructure Design and the Biophilic Effect“

Visit the Expo Pavilions live and see our wonderful exhibitors!

Thursday, February 14:

“The Greenroofs.com 2012 Top 10 List of Hot Trends in Greenroof & Greenwall Design + a Look into 2013“ by Linda Velazquez and Haven Kiers

Friday, February 15:

“Award Winning Designers Sharing Projects & Lessons Learned” with Michael Franco, Brendan Shea, Emily Shelton, and Keith Tufts

“Profiles of Women Business Leaders Greening the Way“ with  Barbara Deutsch,  Lexie Hain  and  Marguerite Wells;  Vanessa Keitges; and  Joy Schmidt

Panel Session  “Environmental Healing through Phytoremediation – Chapter One“  with  Patrick Carey  (Moderator),  Dr. Alan Darlington,  Dr. Paul Mankiewicz, and  Dr. Clayton Rugh

See the Agenda and Speakers pages for the complete list.

Registration for the entire 30 days:
Regular Price $99

Discounts:

WGIN Members (including Green Roofs for Healthy Cities – Get GRP credits!) & Greenroofs.com Advertisers $39

Associates $59

Students/Staff/Faculty & Government $29

See our Registration Page for the Discount Codes and Register Here.

Registration is open through the entire 30 days.   Once a video has played it becomes available On Demand, but Q & A Sessions are live and you can only participate on the scheduled day and time.   Transcripts will be available On Demand, too.

We here at Greenroofs.com will be online throughout the 30 days of the Virtual Summit and hope to see you via video, audio or text chatting.     Come visit our booth – where we’ll be offering a Special Advertising Discount to participants – or just connect with us in the Networking Lounge.

Once again, thank you to our Rare Earth Sponsor, Tremco, and to our growing list of exhibitors – by the way, it’s not to late to exhibit and join in the networking!

See you online!

~ Linda Velazquez